Author: Nichole Maybury

It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...

As the spectre of COVID-19 (coronavirus) grows, so do the impacts on our economy, and our small businesses. We have developed some tips to help you prepare for, and manage, the impacts of coronavirus. We also have links to helpful resources. While it’s important to be prepared, it’s also important not to panic as the coronavirus situation unfolds. If managed well...

Following your passion in business can make you feel good and help you be productive, and positively influence your mental health. But running a small business can also be stressful and challenging. Working long hours and struggling to achieve work–life balance, worrying about cash-flow and income, and feeling isolated and lonely (which can be helped by participation in Beyond Business...

The start of a new year is an opportune time to reflect and plan. Further to setting goals for your small business, it can be helpful to have a focus word to guide you through the year. A focus word can be better than setting New Year’s resolutions, but it may not be any quicker! You will need to contemplate...

‘Isn’t it funny how day by day nothing changes, but when you look back everything is different.’ (C.S. Lewis) We all get a little crazy in December. Burnt out, over it, looking forward to holidays ...

Online Australian fashion store, Birdsnest, is a thriving business with a strong reputation and loyal customer base. Primarily because they put customers first and manage a positive customer experience. Customer experience (CX) is about the journey you take your customers on. From the moment they hear about your business and brand, to the follow-up they receive after using your products or...

Being skilled in time management is so important when running a small business, as it’s a busy job with many roles to juggle. And that’s just the work side of life. You cannot create time, but you can manage time. It starts with getting rid of the things you don’t need in your life, and then scheduling the things you need...

Running a small business is a big job. One where you juggle many roles and undertake a variety of tasks. Using your time effectively and being productive are essential to small business success. We’ve pulled together some key productivity tips and tools to help you manage your time and develop a more efficient business. It’s important to introduce any new work...

Is your business thriving the way it could be? Are day-to-day demands and distractions taking over and impeding you from working ‘on’ your business? Let alone keeping up with the latest info and tools? This is a huge issue for many solo business owners. Then there’s the other biggie – isolation. Not having people to bounce ideas off, discuss issues...

In social media business groups there are frequently call-outs for podcast recommendations. I always suggest the Mojo Radio Show, because no matter what type of business or enterprise you have, or what industry you’re in, the show will have relevance. I also love that it's Australian, and I value supporting local businesses and home-grown talent. Overview of the show So what is...