I was very excited when one of my favourite podcasts, the Aussie born and bred Mojo Radio Show, had an episode entitled ‘How Brand Builders Create Brands that Customers Love’ (episode 175 for those of you who want to listen). Right up my alley. The interviewee was brand strategist, author and speaker, Darryn Altclass. I really warmed to Altclass because...
Steven Covey wrote The 7 Habits of Highly Effective People in 1989. It was the first book of its type, almost starting a new genre – the self-help book. Now 30 years later the book remains a favourite. And for good reason – the lessons are timeless and can be applied to all aspects of your life – business, personal, professional....
This month I reviewed one of the dog-eared tomes from my extensive library – The E-Myth Revisited by Michael Gerber. E-Myth \ 'e-,'mith\ n 1: the entrepreneurial myth: the myth that most people who start small businesses are entrepreneurs 2: the fatal assumption that an individual who understands the technical work of a business can successfully run a business that does that...