brand Tag

If you want long-term success you need to differentiate your small business brand. Following trends and copying successful competitors seems to be a popular business and brand strategy, but it is a flawed one. There is much more to be gained by being ‘yourself’ and devising a business and brand that is unique. Here I outline the key reasons to...

There is always room to improve your brand voice when writing for your small business. Your writing style and tone, along with your vocabulary, express your business personality, and help you connect with your customers. I was reminded of this when my daughter recently ordered an Oodie (one of those oversized, supersoft, weird hoodie–blanket hybrids that seem to be a...

There are many good and necessary reasons to rebrand your small business. However, the reason needs to be strategic. Not because you are bored with your tagline or logo, or like a particular trend! That can be a costly exercise where you risk losing recognition and any brand equity you have built. With the many changes the last year has wrought...

Online Australian fashion store, Birdsnest, is a thriving business with a strong reputation and loyal customer base. Primarily because they put customers first and manage a positive customer experience. Customer experience (CX) is about the journey you take your customers on. From the moment they hear about your business and brand, to the follow-up they receive after using your products or...

I was very excited when one of my favourite podcasts, the Aussie born and bred Mojo Radio Show, had an episode entitled ‘How Brand Builders Create Brands that Customers Love’ (episode 175 for those of you who want to listen). Right up my alley. The interviewee was brand strategist, author and speaker, Darryn Altclass. I really warmed to Altclass because...