When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...
During these challenging times people may be behaving differently or more erratically. Panic, uncertainty and frustration can impact on the way a person interacts with another. Which means it is likely we will be dealing with difficult customers. We can manage our customer interactions more effectively by putting ourselves in our customers shoes and using techniques to diminish or avoid...
Online Australian fashion store, Birdsnest, is a thriving business with a strong reputation and loyal customer base. Primarily because they put customers first and manage a positive customer experience. Customer experience (CX) is about the journey you take your customers on. From the moment they hear about your business and brand, to the follow-up they receive after using your products or...
It can be confusing to be a small business owner. On one hand, you are told to hold onto your ‘why’, the reason you wanted to go into business in the first place. On the other hand, you are encouraged to respond to the market. So it’s not surprising the easiest thing to do is nothing! At Beyond Business Groups we...