small business Tag

In our first member case study, meet one of our foundation Beyond Business Groups members – Miriam Wynne. In these case studies we will demonstrate how our learning program is helping small business owners, what they see as the biggest benefits, and what they have done to strengthen their businesses.  Meet Miriam Miriam is Practice Manager at EBR Physio, a family-owned physiotherapy...

Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...

We have been thinking a lot about how to approach Beyond Business Groups during COVID-19. How do we approach marketing the program in such a difficult time? How do we pivot an idea based on the benefits of face-to-face learning? Nichole and I set up Beyond Business Groups because we appreciated the value of getting together and thrashing out challenges faced...

When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...

During these challenging times people may be behaving differently or more erratically. Panic, uncertainty and frustration can impact on the way a person interacts with another. Which means it is likely we will be dealing with difficult customers. We can manage our customer interactions more effectively by putting ourselves in our customers shoes and using techniques to diminish or avoid...

It can be impossible to see the silver lining of COVID when we are in the thick of the pandemic, but as humans we have overcome greater adversities, and as entrepreneurs we are used to facing challenges. We are all dealing with the force of this pandemic both at a personal level, through our families and friends, as well as...

Most of the time, change sneaks up on us. It happens over time and sometimes without us being aware of it. Like the seasons. Sometimes we wrestle with change or ignore it, put it off until another day. And then one day we pop our head up and suddenly everything is different. We are in exceptional times, everything we thought we...

It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...

Need help getting your products and services for sale online? We show you the basics of adding a shopping cart and payment gateway to your small business website. Even if you don't have much technical expertise, it’s easy to add a shopping cart without changing your existing web design. What is a shopping cart? An online shopping cart is software that provides...

Written by Kirstie Edwards, Founder of A Path To Follow, who provide customised mental wellbeing support for young people and their families, and businesses. Maintaining your mental wellbeing during COVID-19 is crucial. If you’re anything like me, your head will be spinning from the flood of information on the COVID-19 chaos. Throw in the emotions of confusion, grief, fear and isolation....