solopreneur Tag

If you want long-term success you need to differentiate your small business brand. Following trends and copying successful competitors seems to be a popular business and brand strategy, but it is a flawed one. There is much more to be gained by being ‘yourself’ and devising a business and brand that is unique. Here I outline the key reasons to...

As a business owner, you cannot underestimate the importance of having a business circle. By that I mean an intimate group of small business owners in the same situation and on the same journey who you regularly connect with. This business inner circle might also be called a brains trust, accountability group or small business club. Whatever the label, being...

It’s that time of year for small business EOFY preparation and grants related to COVID. Getting your business finances in order for the end of the financial year includes making sure you get the COVID support you are entitled to. As well as spending vouchers as a business and a household. It's important to ensure you reap the benefits of...

Are you asking yourself 'when should I increase my prices?’ As a small business it is an important decision for you to make right now. For some months, there have been reports of higher living costs for families, such as fuel, groceries, and general living expenses. As reported last week, inflation reached 5%. All of our costs have gone up as...

Using your vote as a small business owner in the Federal Election is an important decision, and may not be an easy decision! Like most elections, small business is being talked about by each of the parties as ‘the backbone of the economy’. Yet their deeds so often fall short of the rhetoric.  Our representative bodies The existing representative and advocacy bodies...

Determining and articulating your small business vision and values is an important part of your business planning. Your vision and values communicate why you are in business and how you do business. Together they play an important role in directing your branding strategy, marketing activities and operations. This article looks at vision and  mission statements as well as business values. There...

What to outsource first as a small business, as your business grows or changes, can be a difficult question to answer. As your small business grows there are a number of issues you will need to consider. Planning for growth and change is ideal, but quite often decisions have to be made when opportunities present themselves. Decisions might include: staffing,...

Have you been wondering what are the best project management tools for small business? Working this out has been on my to-do list for a while. Before I undertook this challenge my life was organised on lists, sticky notes, in Notes, reminders, calendars and email flags. I spent way too much time double handling or checking in on things and...

As we embark on a fresh year I thought I’d share my strategy for having a balanced lifestyle in small business. As small business owners we can easily get caught up in the many facets of running our businesses and leave little time for the other important areas of our lives. Such as relationships, hobbies and fun. The pandemic reinforced...

Use our quick and easy 6 week Christmas promotion planner 2021 to increase your silly season sales. Christmas has snuck up on many small business owners  with the distraction of the pandemic. Especially for those of us in Melbourne who are more recently out of lockdown. If you haven’t had a chance to organise your Christmas promotion don’t panic, but...