tips Tag

Here is our ultimate promotional calendar for 2021 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Valentine’s Day and you haven’t developed a romantic special offer for your customers. Or created a social media graphic to commemorate Anzac Day. Or perhaps identified when it’s International Donut Day (Friday 4 June)...

You don't need to wait for 2020 to end – you can start 2021 now. If you find yourself saying, ‘I can’t wait for everything to go back to normal’, then stop. We have a new normal, an unknown future and an ever changing world. If you look up the definition of normal it reads: 'conforming to a standard; usual, typical,...

Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...

When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...

During these challenging times people may be behaving differently or more erratically. Panic, uncertainty and frustration can impact on the way a person interacts with another. Which means it is likely we will be dealing with difficult customers. We can manage our customer interactions more effectively by putting ourselves in our customers shoes and using techniques to diminish or avoid...

It can be impossible to see the silver lining of COVID when we are in the thick of the pandemic, but as humans we have overcome greater adversities, and as entrepreneurs we are used to facing challenges. We are all dealing with the force of this pandemic both at a personal level, through our families and friends, as well as...

Most of the time, change sneaks up on us. It happens over time and sometimes without us being aware of it. Like the seasons. Sometimes we wrestle with change or ignore it, put it off until another day. And then one day we pop our head up and suddenly everything is different. We are in exceptional times, everything we thought we...

Having a productivity mindset during COVID-19 is essential to being effective in our small businesses as we go through the changes the pandemic has thrust upon us. These unprecedented times will continue, and life as we know it will never be the same again. It’s time to get used to the ‘new normal’. Our lifestyles will change again as we emerge...

It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...

Written by Kirstie Edwards, Founder of A Path To Follow, who provide customised mental wellbeing support for young people and their families, and businesses. Maintaining your mental wellbeing during COVID-19 is crucial. If you’re anything like me, your head will be spinning from the flood of information on the COVID-19 chaos. Throw in the emotions of confusion, grief, fear and isolation....