Use our quick and easy 6 week Christmas promotion planner 2021 to increase your silly season sales. Christmas has snuck up on many small business owners with the distraction of the pandemic. Especially for those of us in Melbourne who are more recently out of lockdown. If you haven’t had a chance to organise your Christmas promotion don’t panic, but...
There is always room to improve your brand voice when writing for your small business. Your writing style and tone, along with your vocabulary, express your business personality, and help you connect with your customers. I was reminded of this when my daughter recently ordered an Oodie (one of those oversized, supersoft, weird hoodie–blanket hybrids that seem to be a...
There are many good and necessary reasons to rebrand your small business. However, the reason needs to be strategic. Not because you are bored with your tagline or logo, or like a particular trend! That can be a costly exercise where you risk losing recognition and any brand equity you have built. With the many changes the last year has wrought...
It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...
Online Australian fashion store, Birdsnest, is a thriving business with a strong reputation and loyal customer base. Primarily because they put customers first and manage a positive customer experience. Customer experience (CX) is about the journey you take your customers on. From the moment they hear about your business and brand, to the follow-up they receive after using your products or...
I was very excited when one of my favourite podcasts, the Aussie born and bred Mojo Radio Show, had an episode entitled ‘How Brand Builders Create Brands that Customers Love’ (episode 175 for those of you who want to listen). Right up my alley. The interviewee was brand strategist, author and speaker, Darryn Altclass. I really warmed to Altclass because...