There are many ways small businesses can engage customers during lockdowns. Read about the challenges faced by Wagga Wagga business The Curious Rabbit and how they got creative and adapted. What we have done at The Curious Rabbit to engage customers during lockdown The Curious Rabbit is a cafe, bar, art gallery and bookshop. We are also home to a huge range...
Having a growth mindset in small business is essential to success. We learn and improve from being comfortable about making mistakes and learning from them, embracing challenges, taking on negative feedback, not feeling threatened by the success of others and being resilient. So what exactly is a growth mindset? In the education sector, psychologist Carol Dweck’s work on fixed and growth mindsets...
Do you have a clear idea of your small business priorities for 2021? Or did you have an idea that then dramatically changed with the situation. There was so much turmoil last year. We went through significant change personally and professionally. As the uncertainty continues it can be difficult to know where to focus our time and effort in our...
Are you missing your casual acquaintances? It’s not just in the movies (think Legally Blonde, Coming to America) that people get social support from their hairdresser! Pre-COVID many of us who live in cities and large country towns would interact with somewhere between 5 and 16 casual acquaintances every day when were out and about. (As someone who lives on a...
When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...
It can be impossible to see the silver lining of COVID when we are in the thick of the pandemic, but as humans we have overcome greater adversities, and as entrepreneurs we are used to facing challenges. We are all dealing with the force of this pandemic both at a personal level, through our families and friends, as well as...
Most of the time, change sneaks up on us. It happens over time and sometimes without us being aware of it. Like the seasons. Sometimes we wrestle with change or ignore it, put it off until another day. And then one day we pop our head up and suddenly everything is different. We are in exceptional times, everything we thought we...
Written by Kirstie Edwards, Founder of A Path To Follow, who provide customised mental wellbeing support for young people and their families, and businesses. Maintaining your mental wellbeing during COVID-19 is crucial. If you’re anything like me, your head will be spinning from the flood of information on the COVID-19 chaos. Throw in the emotions of confusion, grief, fear and isolation....
These are unprecedented times. We are all spending more time at home than most of us have ever spent before. Many of us are running our businesses from home, have partners working from home, and are supervising schooling from home. And there’s not just the juggling. We might also be hibernating, innovating or pivoting our businesses. To help in this...
It can be confusing to be a small business owner. On one hand, you are told to hold onto your ‘why’, the reason you wanted to go into business in the first place. On the other hand, you are encouraged to respond to the market. So it’s not surprising the easiest thing to do is nothing! At Beyond Business Groups we...