unique selling proposition Tag

13 Sep

Posted at 17:27h in News

  I often say that competition is good for your small business. When a competitor joins your market it can grow the market and it forces you to look at your own small business and review your products, marketing, prices and unique selling proposition (USP). Competition can help your small business by ensuring you remain innovative, creative and customer focused. Market expansion When a...

05 Sep

Posted at 17:20h in News

If you want long-term success you need to differentiate your small business brand. Following trends and copying successful competitors seems to be a popular business and brand strategy, but it is a flawed one. There is much more to be gained by being ‘yourself’ and devising a business and brand that is unique. Here I outline the key reasons to...