On the 10th week of Christmas my business coach gave to me … a 10 week business Christmas action plan! Christmas for a small business can be either a crazily busy time if you are a retailer or wholesaler, or it could be a quieter time if you are a freelancer. Either way you need to plan your time now and...
Use our ultimate promotional calendar for 2022 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Chinese New Year and you haven’t developed a special offer for your customers. Or created a social tile to acknowledge Remembrance Day. Or identified when it’s International Coffee Day as a hook to sell more...
Use our quick and easy 6 week Christmas promotion planner 2021 to increase your silly season sales. Christmas has snuck up on many small business owners with the distraction of the pandemic. Especially for those of us in Melbourne who are more recently out of lockdown. If you haven’t had a chance to organise your Christmas promotion don’t panic, but...
Here is our ultimate promotional calendar for 2021 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Valentine’s Day and you haven’t developed a romantic special offer for your customers. Or created a social media graphic to commemorate Anzac Day. Or perhaps identified when it’s International Donut Day (Friday 4 June)...
You don't need to wait for 2020 to end – you can start 2021 now. If you find yourself saying, ‘I can’t wait for everything to go back to normal’, then stop. We have a new normal, an unknown future and an ever changing world. If you look up the definition of normal it reads: 'conforming to a standard; usual, typical,...
It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...
Christmas can be either a crazily busy time if you are a retailer or wholesaler, or it could be a quieter time if you are a freelancer. Either way, with a little over 10 weeks to go, you need to plan your time now and get into action to maximise profits before the year is over. Here are our top 10...
It can be confusing to be a small business owner. On one hand, you are told to hold onto your ‘why’, the reason you wanted to go into business in the first place. On the other hand, you are encouraged to respond to the market. So it’s not surprising the easiest thing to do is nothing! At Beyond Business Groups we...