Use our quick and easy 6 week Christmas promotion planner 2021 to increase your silly season sales. Christmas has snuck up on many small business owners with the distraction of the pandemic. Especially for those of us in Melbourne who are more recently out of lockdown. If you haven’t had a chance to organise your Christmas promotion don’t panic, but...
There are many ways small businesses can engage customers during lockdowns. Read about the challenges faced by Wagga Wagga business The Curious Rabbit and how they got creative and adapted. What we have done at The Curious Rabbit to engage customers during lockdown The Curious Rabbit is a cafe, bar, art gallery and bookshop. We are also home to a huge range...
In this member case study, meet one of our Beyond Business Groups members from Wagga Wagga – Alison MacIntosh. These case studies demonstrate how our learning program is helping small business owners, what they see as the biggest benefits, and what they have done to strengthen their businesses. Meet Alison Alison MacIntosh joined a Wagga cohort of Beyond Business Groups in 2019....
We are always learning in small business. There are changes in technology. Shifts in the market. Social developments. New opportunities arise, as do new threats. It’s a constantly evolving and moving situation. As small business owners we need to be committed to lifelong learning. One of the best ways is through peer learning, where we learn from and with each other....
Do you have a clear idea of your small business priorities for 2021? Or did you have an idea that then dramatically changed with the situation. There was so much turmoil last year. We went through significant change personally and professionally. As the uncertainty continues it can be difficult to know where to focus our time and effort in our...
Need to get your business motivation back in 2021? Getting your business mojo (or 'bojo' as we like to call it) back can be hard after the year we have all had. Good riddance to 2020. We had so many hopes for the start of 2021. We were all hopeful for the usual fresh start we look forward to at...
Have you chosen a business focus word for 2021? Whether you are ready and rearing for the year ahead, or still reeling from 2020, a focus word can guide you in your business. It can also provide direction for your personal goals. A focus word can provide you with an anchor for all of your goals and can work both...
Here is our ultimate promotional calendar for 2021 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Valentine’s Day and you haven’t developed a romantic special offer for your customers. Or created a social media graphic to commemorate Anzac Day. Or perhaps identified when it’s International Donut Day (Friday 4 June)...
You don't need to wait for 2020 to end – you can start 2021 now. If you find yourself saying, ‘I can’t wait for everything to go back to normal’, then stop. We have a new normal, an unknown future and an ever changing world. If you look up the definition of normal it reads: 'conforming to a standard; usual, typical,...