Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...
When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...
During these challenging times people may be behaving differently or more erratically. Panic, uncertainty and frustration can impact on the way a person interacts with another. Which means it is likely we will be dealing with difficult customers. We can manage our customer interactions more effectively by putting ourselves in our customers shoes and using techniques to diminish or avoid...
It can be impossible to see the silver lining of COVID when we are in the thick of the pandemic, but as humans we have overcome greater adversities, and as entrepreneurs we are used to facing challenges. We are all dealing with the force of this pandemic both at a personal level, through our families and friends, as well as...
Most of the time, change sneaks up on us. It happens over time and sometimes without us being aware of it. Like the seasons. Sometimes we wrestle with change or ignore it, put it off until another day. And then one day we pop our head up and suddenly everything is different. We are in exceptional times, everything we thought we...
It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...
Need help getting your products and services for sale online? We show you the basics of adding a shopping cart and payment gateway to your small business website. Even if you don't have much technical expertise, it’s easy to add a shopping cart without changing your existing web design. What is a shopping cart? An online shopping cart is software that provides...
Written by Kirstie Edwards, Founder of A Path To Follow, who provide customised mental wellbeing support for young people and their families, and businesses. Maintaining your mental wellbeing during COVID-19 is crucial. If you’re anything like me, your head will be spinning from the flood of information on the COVID-19 chaos. Throw in the emotions of confusion, grief, fear and isolation....
These are unprecedented times. We are all spending more time at home than most of us have ever spent before. Many of us are running our businesses from home, have partners working from home, and are supervising schooling from home. And there’s not just the juggling. We might also be hibernating, innovating or pivoting our businesses. To help in this...
As the spectre of COVID-19 (coronavirus) grows, so do the impacts on our economy, and our small businesses. We have developed some tips to help you prepare for, and manage, the impacts of coronavirus. We also have links to helpful resources. While it’s important to be prepared, it’s also important not to panic as the coronavirus situation unfolds. If managed well...