Here is our ultimate promotional calendar for 2021 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Valentine’s Day and you haven’t developed a romantic special offer for your customers. Or created a social media graphic to commemorate Anzac Day. Or perhaps identified when it’s International Donut Day (Friday 4 June)...
In our first member case study, meet one of our foundation Beyond Business Groups members – Miriam Wynne. In these case studies we will demonstrate how our learning program is helping small business owners, what they see as the biggest benefits, and what they have done to strengthen their businesses. Meet Miriam Miriam is Practice Manager at EBR Physio, a family-owned physiotherapy...
Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...
We have been thinking a lot about how to approach Beyond Business Groups during COVID-19. How do we approach marketing the program in such a difficult time? How do we pivot an idea based on the benefits of face-to-face learning? Nichole and I set up Beyond Business Groups because we appreciated the value of getting together and thrashing out challenges faced...
It can be impossible to see the silver lining of COVID when we are in the thick of the pandemic, but as humans we have overcome greater adversities, and as entrepreneurs we are used to facing challenges. We are all dealing with the force of this pandemic both at a personal level, through our families and friends, as well as...
Having a productivity mindset during COVID-19 is essential to being effective in our small businesses as we go through the changes the pandemic has thrust upon us. These unprecedented times will continue, and life as we know it will never be the same again. It’s time to get used to the ‘new normal’. Our lifestyles will change again as we emerge...
Need help getting your products and services for sale online? We show you the basics of adding a shopping cart and payment gateway to your small business website. Even if you don't have much technical expertise, it’s easy to add a shopping cart without changing your existing web design. What is a shopping cart? An online shopping cart is software that provides...
Written by Kirstie Edwards, Founder of A Path To Follow, who provide customised mental wellbeing support for young people and their families, and businesses. Maintaining your mental wellbeing during COVID-19 is crucial. If you’re anything like me, your head will be spinning from the flood of information on the COVID-19 chaos. Throw in the emotions of confusion, grief, fear and isolation....
Webinars, video-conferencing and phone meetings are quickly becoming our new normal. For our Beyond Business Group members, video-conferencing will be essential for meetings in coming weeks and months. So we have put together a list of some free video-conferencing platform options, as well as guidelines for virtual meeting etiquette for you to use. Virtual meeting etiquette In a virtual setting, we don’t...
As the spectre of COVID-19 (coronavirus) grows, so do the impacts on our economy, and our small businesses. We have developed some tips to help you prepare for, and manage, the impacts of coronavirus. We also have links to helpful resources. While it’s important to be prepared, it’s also important not to panic as the coronavirus situation unfolds. If managed well...