Author: Nichole Maybury

Do you have a clear idea of your small business priorities for 2021? Or did you have an idea that then dramatically changed with the situation. There was so much turmoil last year. We went through significant change personally and professionally. As the uncertainty continues it can be difficult to know where to focus our time and effort in our...

Kirstie is the Director of A Path To Follow. They provide customised mental wellbeing support to young people and their families. Kirstie started A Path To Follow in 2010, motivated by her experiences with mental health challenges, both personally, and professionally, managing family and allied health services. A Path To Follow was first a blog for raising awareness of youth mental...

Have you chosen a business focus word for 2021? Whether you are ready and rearing for the year ahead, or still reeling from 2020, a focus word can guide you in your business. It can also provide direction for your personal goals. A focus word can provide you with an anchor for all of your goals and can work both...

Here is our ultimate promotional calendar for 2021 to plan your marketing themes and dates for the year. We have all been there, when suddenly it’s Valentine’s Day and you haven’t developed a romantic special offer for your customers. Or created a social media graphic to commemorate Anzac Day. Or perhaps identified when it’s International Donut Day (Friday 4 June)...

In our first member case study, meet one of our foundation Beyond Business Groups members – Miriam Wynne. In these case studies we will demonstrate how our learning program is helping small business owners, what they see as the biggest benefits, and what they have done to strengthen their businesses.  Meet Miriam Miriam is Practice Manager at EBR Physio, a family-owned physiotherapy...

Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...

When making significant changes to your business (or if you’ve never done it before!), reviewing your customer touchpoints and customer experience is a must. Many of our Beyond Business Group members have adapted to new ways of working and delivering their products and services during COVID. To help them, and all of you, to maintain brand equity, I developed this...

It is difficult to know how to handle your small business branding and promotion during the COVID-19 pandemic. There is certainly room for your reputation to be enhanced or tarnished. Even if you have a strong understanding of your target market, the current situation impacts each individual so differently. The attitudes, feelings and responses of people vary, and are constantly...

As the spectre of COVID-19 (coronavirus) grows, so do the impacts on our economy, and our small businesses. We have developed some tips to help you prepare for, and manage, the impacts of coronavirus. We also have links to helpful resources. While it’s important to be prepared, it’s also important not to panic as the coronavirus situation unfolds. If managed well...

Following your passion in business can make you feel good and help you be productive, and positively influence your mental health. But running a small business can also be stressful and challenging. Working long hours and struggling to achieve work–life balance, worrying about cash-flow and income, and feeling isolated and lonely (which can be helped by participation in Beyond Business...