There is always room to improve your brand voice when writing for your small business. Your writing style and tone, along with your vocabulary, express your business personality, and help you connect with your customers. I was reminded of this when my daughter recently ordered an Oodie (one of those oversized, supersoft, weird hoodie–blanket hybrids that seem to be a...
There are many good and necessary reasons to rebrand your small business. However, the reason needs to be strategic. Not because you are bored with your tagline or logo, or like a particular trend! That can be a costly exercise where you risk losing recognition and any brand equity you have built. With the many changes the last year has wrought...
Asking for help can be good for you and your small business as we continue to navigate change. We are three months into the year and already many small business owners are struggling to stay motivated. We may have started with the right intentions – jumped on board with a focus word, revised our business and marketing plans and colour-coded our...
We are always learning in small business. There are changes in technology. Shifts in the market. Social developments. New opportunities arise, as do new threats. It’s a constantly evolving and moving situation. As small business owners we need to be committed to lifelong learning. One of the best ways is through peer learning, where we learn from and with each other....
You don't need to wait for 2020 to end – you can start 2021 now. If you find yourself saying, ‘I can’t wait for everything to go back to normal’, then stop. We have a new normal, an unknown future and an ever changing world. If you look up the definition of normal it reads: 'conforming to a standard; usual, typical,...
In our first member case study, meet one of our foundation Beyond Business Groups members – Miriam Wynne. In these case studies we will demonstrate how our learning program is helping small business owners, what they see as the biggest benefits, and what they have done to strengthen their businesses. Meet Miriam Miriam is Practice Manager at EBR Physio, a family-owned physiotherapy...
Check out our quick and easy Christmas promo planner for 2020. Christmas has snuck up on many of us with the distraction of COVID – especially for those of us in Melbourne who are just out of lockdown. If you haven’t had a chance to get your Christmas promotion organised, don’t panic that there are only 6 weeks to go...
We have been thinking a lot about how to approach Beyond Business Groups during COVID-19. How do we approach marketing the program in such a difficult time? How do we pivot an idea based on the benefits of face-to-face learning? Nichole and I set up Beyond Business Groups because we appreciated the value of getting together and thrashing out challenges faced...
Most of the time, change sneaks up on us. It happens over time and sometimes without us being aware of it. Like the seasons. Sometimes we wrestle with change or ignore it, put it off until another day. And then one day we pop our head up and suddenly everything is different. We are in exceptional times, everything we thought we...
Having a productivity mindset during COVID-19 is essential to being effective in our small businesses as we go through the changes the pandemic has thrust upon us. These unprecedented times will continue, and life as we know it will never be the same again. It’s time to get used to the ‘new normal’. Our lifestyles will change again as we emerge...