If you want long-term success you need to differentiate your small business brand. Following trends and copying successful competitors seems to be a popular business and brand strategy, but it is a flawed one. There is much more to be gained by being ‘yourself’ and devising a business and brand that is unique. Here I outline the key reasons to...
It’s that time of year for small business EOFY preparation and grants related to COVID. Getting your business finances in order for the end of the financial year includes making sure you get the COVID support you are entitled to. As well as spending vouchers as a business and a household. It's important to ensure you reap the benefits of...
What to outsource first as a small business, as your business grows or changes, can be a difficult question to answer. As your small business grows there are a number of issues you will need to consider. Planning for growth and change is ideal, but quite often decisions have to be made when opportunities present themselves. Decisions might include: staffing,...
Have you been wondering what are the best project management tools for small business? Working this out has been on my to-do list for a while. Before I undertook this challenge my life was organised on lists, sticky notes, in Notes, reminders, calendars and email flags. I spent way too much time double handling or checking in on things and...
Should you open your small business during the festive season? This is a question many people are asking. The past two years small business owners have been challenged with forecasting and planning more than than at any other time in living memory. So trying to decide on what to do during the Christmas–New Year period is fraught with conflict. While some...
Stop waiting for 2021 to end – set your small business goals for 2022 now! The pandemic has taught small business many lessons. Including the idea of there being no such thing as the ‘new normal’. What is normal? If you look up the definition of normal it reads: 'conforming to a standard; usual, typical, or expected'. I’m not sure successful small business...
Use our quick and easy 6 week Christmas promotion planner 2021 to increase your silly season sales. Christmas has snuck up on many small business owners with the distraction of the pandemic. Especially for those of us in Melbourne who are more recently out of lockdown. If you haven’t had a chance to organise your Christmas promotion don’t panic, but...
Now is a great time to spring clean your small business. If you spring clean your business you will be prepared as we enter the busy end of year, or if you’re coming out of lockdown you will be ready to go as the economy ramps up. Spring cleaning can also give you a strong sense of satisfaction and helps...
Lockdowns are difficult, as is maintaining business creativity in lockdown. Living in Melbourne, and experiencing more than 200 days of lockdown I understand the struggle! Juggling working from home with three kids doing remote learning, as well as the monotony and sameness. But it is pursuing creativity that has kept me sane. When I say ‘creativity’ I don’t mean artistry, but...
Wondering why you should enter business awards as a small business owner? This blog will help you understand the benefits of entering, being a finalist or winning an award and offer some tips and tricks to help you create a good submission. The value of entering business awards, winning or even becoming a finalist from a business perspective is a debatable...